Eli Paris gave a TED Talk about the issue and sees this move in the web as a major threat to democracy and the very idea of a free and open web. He describes the problem as this:
"As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. (Pariser, 2011).
Watch the talk here:
"As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. (Pariser, 2011).
Watch the talk here:
In his talk, Pariser shares how two identical searches for Egypt brought totally different results. One searcher's results brought politically oriented news; the other's brought travel information and general information.
Pariser's argument is that personalization brings us what we want to see, but not necessarily what we need to see.
Do you agree or disagree? Comment below.
Wow. Interesting. It makes you really wonder what you are not seeing.
ReplyDeleteId never thought of that really. They should add another factor into the algorithm to make sure that it doesnt happen.
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